For the Launch of The Australian Red Cross’ biggest fun raiser of the year, they had a challenge to overcome.

With such a large range of services offered, Australian’s only understanding of the charity is that they collect blood.

In came Artefacts of Disaster.

We discovered that of all the causes supported by the charity, the most relevant to every day Australians is natural disaster relief.

CLIENT: The Australian Red Cross

AGENCY: The Kinetic Agency

Creative Director: Nate Martin

Senior Art Director: Damien Quinn

GAD: Sarah Hobson

Senior Account Manager: Georgie Gettings

Senior Producer: Jeff Edwards