To launch the 2017 season of the NRL, we were tasked with the simple brief of "get bums on seats".
Running from a previously successful campaign surrounding the moments of history that you could miss, we shifted strategy towards community involvement.
The campaign "Let's Make History" ran in TVC, OOH, radio, press, social, experiential and will continue for the entirety of 2017.
Art Director: Nate Martin
Copywriter: Mark Rosenberg
ECD: Matt Gillmore
CD: Johnny Brown
Director: Scott Otto Anderson
Production: Photoplay