To launch the 2017 season of the NRL, we were tasked with the simple brief of "get bums on seats".

Running from a previously successful campaign surrounding the moments of history that you could miss, we shifted strategy towards community involvement.

The campaign "Let's Make History" ran in TVC, OOH, radio, press, social, experiential and will continue for the entirety of 2017.

Art Director: Nate Martin

Copywriter: Mark Rosenberg

ECD: Matt Gillmore

CD: Johnny Brown

Director: Scott Otto Anderson

Production: Photoplay