Lyre’s is the most awarded and most globally available non-alcoholic spirit on the planet, and thanks to this growth we had the opportunity to launch our first global TTL campaign.

With the campaing to eventually be live in over 50 countries, social and cultural norms became a huge challenge to address. Our solution was to bring our fun and quirky characters to life in on-liner style joke constructs that talked to nothing but what was in the frame ensuring comprehension in any language.

Creative Director: Nate Martin

Design Director: Lloyd Shiers

Senior Creative: Tiff Harrison

Senior Producer: Jeff Edwards

Account Director: Hannan Hannah

Animation: Visual State

Sound: Rumble