Although Kit Kat owns arguably the most well known slogan of all time, they were struggling with relevance with a younger mobile savvy market.

For the Australian leg of their 2015 global campaign they banked half their ad spend on digital to celebrate and enhance breaks while they are happening.

Rather than add to the flurry of advertising pre-rolls and targeted facebook videos with pretty visuals and branded messages, we used the social mini-break occasion for what its best for, zoning out with funny stuff.

We commissioned 4 top Aussie commedians to star in branded content with only two objectives: 

1 - Be humorous

2 - Celebrate breaks

HEAD OF PRODUCTION: CLIVE BURCHAM

ACCOUNT SERVICES: CATHERINE DONNELLY

DIRECTOR: TOBY MORRIS

PRODUCER: MARGO LOWRY

CREATIVE LEAD: NATE MARTIN