Kellogg’s regularly updated the back of their packs with games, quizzes and colouring in exercises to add a little fun into kids breakfasts, and this brief was exactly that but we decided to push the brief a little further.

Kellogg’s lives in an aisle filled with loud colours and shouty claims, which makes competing for attention a different kind of challenge, so rather than yelling louder we went the other way.

We redesigned every one of Kellogg’s packs across cereal and snacks to stand out in a different way, and to make it even more fun for kids we expanded the back of pack colouring in game to the whole box.

To add a little extra excitement we developed a WebAR app that captured your artwork and wrapped it around a 3D AR experience for kids to engage with.

Creative Director: Nate Martin

Design Director: Lloyd Shiers

Senior Art Director: Damien Quinn

Junior Art Director: Michael Wilds

Development: Chook