To usher in chinese new year, Citibank wanted to show investors that their wealth management offering doesn't require luck.

For a prosperous new year, we created the campaign "Make your fortune perform".

Using the ancient artform of chinese shadow puppets, we created new and more valuable puppets out of cold hard cash.

Rolled out globally, we developed a tool kit for each country to swap out currency and denominations easily.

This campaign ran across OOH, print, digital, social and in-store for 3 months.